Founder guides
Insights for founders.
Free, practical guides from what we've learned building our own product and our clients'. No email needed to read them.
- Validation
How to validate your idea before building.
How to test your idea in a week, with almost no money.
2 min read - Scope
Planning your product: what to build first.
A simple way to decide what goes in version 1 and what waits.
2 min read - Tech
Choosing the right tech for your product.
Five questions to pick tech that fits your product, budget and team.
2 min read - Hiring
Freelancer, agency or your own team?
Who should build your first version, and what you give up with each option.
2 min read - Brief
How to write a brief developers can quote.
What to put on one page so the quotes you get back are comparable.
2 min read - Contracts
What to check before you sign with a developer.
Code ownership, accounts, milestones and the lines that save you later.
2 min read - Rescue
Taking over a half-built app.
What to check first when your last developer left halfway through.
2 min read - Launch
Your first month after launch.
What to watch, what to fix first and what to ignore for now.
2 min read
Let's talk about what you want to build.
Share your idea and we'll reply within 24 hours with how we'd approach it.